AI-Powered Questions
MORPH's core innovation is its ability to generate intelligent questions in real-time based on user responses. This creates a natural, conversational experience that adapts to each respondent.
How It Works
- User Responds
- AI Analyzes
- Question Generated
- Cycle Continues
Key Capabilities
Real-Time Adaptation
Questions evolve as users respond, ensuring every question is relevant:
- Context awareness — AI understands the full conversation history
- Intent recognition — identifies what the user is really saying
- Dynamic branching — automatically follows interesting threads
- Natural flow — feels like talking to a human interviewer
Intelligent Follow-ups
The AI knows when to:
- Probe deeper — ask clarifying questions on important topics
- Move on — recognize when a topic is exhausted
- Circle back — return to earlier points if relevant
- Summarize — confirm understanding before proceeding
Configuration Options
Communication Style
| Style | Description | Best For |
|---|---|---|
| Formal | Professional, business-like | B2B, enterprise |
| Friendly | Warm, approachable | Consumer research |
| Casual | Relaxed, conversational | Youth audiences |
| Academic | Precise, scholarly | Research studies |
Question Parameters
- Max questions — limit total questions asked
- Min questions — ensure minimum conversation depth
- Follow-up depth — how many levels deep to probe
- Required topics — ensure certain areas are covered
AI in Action
Example Conversation
Initial Question: "What do you think about our product?"
User Response: "It's pretty good, but sometimes it's slow."
AI Follow-up: "I'd like to understand more about the slowness you mentioned. Can you describe a specific situation where you experienced this?"
User Response: "When I'm uploading large files, it takes forever."
AI Follow-up: "That's helpful to know. How often do you need to upload large files, and how does this slowness impact your work?"

Benefits
Better Data Quality
Higher Engagement
Time Efficiency
Unexpected Insights